Original Gum Flavor
Blueberry Gum Flavor
PERIOD is a conceptual chewing gum brand that provides women with relief while they are on their period & are in need of speedy results to get through the day.
PERIOD was created to act as a discrete product that is easy to use and has no harmful effects to the body. The company provides an assortment of natural flavored gum to alleviate cramps, bloating, headaches, and other symptoms.
Sketches
Research/Inspiration
The aesthetic of PERIOD is designed to feel natural, safe, and thoughtfully tailored to women’s everyday lives. Targeted toward young women aged 16-30, this brand creates a sense of connection through its imagery and resonates on a global level.
To emphasize PERIOD’s natural essence, imagery of fruits, conveying freshness, and using visuals of gum are used to express the product’s core concept. This combination establishes a visual identity that feels both relatable and impactful.
Inspired by the vibrant colors of nature, particularly in bird species, the color palette draws from the Pink Cockatoo’s unique colors. This bird’s warm, playful colors perfectly align with the PERIOD aesthetic, adding a sense of warmth and approachability to the brand. This approach reinforces PERIOD’s core qualities:
-Safe
-Natural
-Clever
-Innovative
-Alleviating
Color Palette/Typography/Iconography
Logo Ideations
Final Brand Logo
